Case Study
Double Sales Leads for a Cloud Startup
2× qualified leads in 3 months
A cloud infrastructure startup · Cloud Infrastructure
The problem
Selling a deeply technical product to executives. While engineers showed strong interest, the sales pitches and marketing materials weren't connecting with the needs of the senior executives at larger companies who controlled big budgets and made the financial decisions.
What we did
We ran customer interviews to discover how buyers actually discuss the product, then developed an improved messaging strategy.
That new messaging informed updates to the sales collateral and the website marketing content — targeting both the quantity and the quality of enterprise prospects.
The results
- ✦Qualified leads doubled within three months
- ✦Organic search traffic increased by 50%
- ✦Enterprise sales cycles shortened significantly
